Our Philosophy

Corporate Philosophy

Rakuten Bank is aware of our public role and social responsibilities as a bank, and we strive to establish sound efficient business operations based on high self-discipline, to maintain society's unwavering trust and establish value.
In addition, as a member of the Rakuten Group, we share the “Mission, Vision, Values and Principles” and aim to be a global innovation company, increasing our corporate value and contributing to society in harmony with global society.

• 1．Mission “Contribute to society by creating value through Innovation and Entrepreneurship”
  • Empowering people to realize their hopes and dreams,
    Embracing new thinking,
    Rakuten Group changes the world through innovation..
• 2．Vision “Global Innovation Company”
  • At Rakuten Group, we drive disruptive innovation, Engaging knowledge, creativity and passion from around the world
    To achieve ambitious goals
    And help build communities in which people can pursue their dreams and live in happiness.
• 3．Values and Principles “Rakuten Shugi”
  • The core values of the Rakuten Group, along with the values and principles understood and practiced by Rakuten Group employees, embody Rakuten Shugi. The two components it consists of are the Brand Concepts and Five Principles for Success
  • With Rakuten Shugi as a common foundation, we place high value on the entrepreneurial spirit that drives us to get things done. By working with local communities and nurturing a robust corporate culture enabling each member of our diverse team to perform at their best, the Rakuten Group is committed to boosting corporate value and contributing to progress in society.

Corporate Objective

• 1. In view of the public nature of Rakuten Bank's banking business, we will ensure sound and efficient management practices to maintain trust and thoroughly protect our depositors. In addition, we will strive to enhance our settlement functions as part of society's infrastructure, along with the facilitation of financial activities.
• 2. As a member of the Rakuten Group, Rakuten Bank will utilise the group's management resources to the fullest to increase our corporate value, while complying with all official policy oversight on major banks, and being mindful of maintaining independent management.
• 3. As it is our belief that the customers is #1, Rakuten Bank will provide services which satisfy our customer and meet their various needs.
• 4. Along with providing enhanced human resources development, we will provide a rewarding workplace which allows employees to work productively.

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